Tuesday, December 31, 2019
Jazz History Concert Report On The Concert - 1638 Words
Jazz History Concert Report The date of the concert was October 5, 2016 and the title of the concert is ââ¬Å"Experimental Improvisation with: Kjell Nordeson Peter Kuhnâ⬠. The concert was performed in Mesa College Music building. Peter Kuhn had three instruments with him a bass clarinet, saxophone, and a Bb Clarinet. He used the bass clarinet and the saxophone during his first piece, and the clarinet on the second piece. Kjell Nordeson was on the drum but had a lot of instruments with him. Sometimes he would play the drums as a drums set but sometimes he would put some sort of objects on top of the drum to create different sound effects. He also had a small glockenspiel and a flexatone. The concert hall was very simple, had aâ⬠¦show more contentâ⬠¦It is a formless music, but because the performers are quite literally composing in the moment, there were three noticeable sections in the piece. The first part was developing an idea, slowly getting used to each otherââ¬â¢s sounds, sometimes gentl e and sometime aggressive. Beginning of the improvisation the drumbeat is simple but rather random. There is no set pattern that I could find, but the tom-tom pattern was rather similar so I think that was the main motif. The bass clarinet also started an idea, a 6-note pattern downward without any tonal center. He slowly develops this idea by playing a similar patters, or sequence, to concrete the idea for the audience but slightly mutating the motif little by little each time he plays it. He never plays the same way again. As the bass clarinet gets more active by increasing the amount of notes played and the intensity of the tone, the drum slowly matches the bass clarinet in aggressiveness. The drum plays very sudden loud snare drum occasionally, creating tension in the music with already atonal bass clarinet. Then the drummer starts to put a cymbal and a pad on two different drums to create a very dull thick sound. The bass clarinet and the drum both simultaneously becomes very a ggressive, loud, and complex at this point. Bass clarinet sounds very similar to a saxophone at this point. The drummer stillShow MoreRelatedMusic Appreciation961 Words à |à 4 PagesMusic Appreciation Radio Report Instead of attending a concert and writing a concert report, I decided to do the radio report. On April 24, 2007, I listened to the station WWOZ 90.7 FM from seven to eight p.m. It was hosted by Jivin Jean and Neal. The theme of that session was the 50s Rhythm and Blues. Because the Jazz Fest is approaching, they decided to feature some of the artists that would be performing. In which they varied from Percy Sledge to the Fister Sisters. The firstRead MoreMusic Concert Report ( Hayward / Russell City Blues Festival1838 Words à |à 8 PagesSuritaneil Sahota Music Concert Report (Hayward/Russell City Blues Festival) I attended a blues concert in Hayward and it was one of the most culturing experiences of my life. I learned a lot about the culture and context surrounding the blues music. I found the lyrics thought provoking especially, B.B. Kingââ¬â¢s ââ¬Å"Why I Sing the Bluesâ⬠sung by Billy Dunn. Prior to me attending this concert I hardly knew anything about the blues music or historical roots. I never listened to the blues before, so I amRead MoreThe Evolution of Music in Black Music in America by James Haskins730 Words à |à 3 Pageswith the chore of deciding what I would do my report on, I chose to use the book Black Music in America by James Haskins. This book gave a detailed account of not only the music genres but itââ¬â¢s performers. American music is made up of music from many different types of ethnic backgrounds. What gives this book a plus is that it highlights aspects American music, and its performers. The people and events that really caught my attention were the c oncert singers, Minstrelsies, Jubilee songs, and brassRead MoreBand Session At The Baked Potato2545 Words à |à 11 PagesThis concert report will go into great detail regarding the performance that I witnessed, as well as the genre of Jazz that was played, the artist, and the techniques that were used. I will start with my personal experience of the concert that I attended. This will focus on the details of the performance, as well as my mindset before and after the show. Next, this paper will research the origins of the genre of Jazz that was played, which is Funk and has been supported by several scholarly sourcesRead MoreProposal for Starting a Music Program Essay616 Words à |à 3 PagesPurpose of this report is to persuade school of humanities and students activities office to expand music program in Penn State Harrisburg in general both by having broader curriculum in music program and relevant facilities so students can prepare themselves to pursue degree in music in Unive rsity Park and by expanding musical activities that students can actively participate. The Problem and its Relevance Currently in Penn State Harrisburg, there are all together eight music courses, fiveRead MoreEssay about History Of Rock And Roll1330 Words à |à 6 Pages History of Rock and Roll à à à à à à à à à à à à à à à à à à à à INTRODUCTION Rock and Roll started after the year 1955 with its roots being in Blues, Gospel, and Jazz. This influenced vocal music, which was popular with the African American population. Hep Harmony which added rhythm and harmony was sung by groups such as The Mills Brothers and the Ink Spots. à à à à à Small Swing Bands or Jump Bands featured saxophone soloists and repeated phrases. These city style blues featured singers such as JoeRead MoreChanges in Musical Styles Related to Changes in Human Society1637 Words à |à 7 Pages1960s and 1970s. A summary of the research and important findings concerning these issues are provided in the conclusion. Review and Discussion A wide range of events can influence the types of music that are popular during a given period in human history. For instance, Jarque (2012) notes that, Social and economic factors can influence the type of music by defining who plays it and who pays for it. Baroque music results from professional players playing to an educated elite. Folk music is non-professionalsRead MoreBenny Goodman s King Of Swing1363 Words à |à 6 PagesBritany Reed Dr. Keast Music April 15, 2015 Benny Goodman Benny Goodman the ââ¬Å"King of Swingâ⬠. A man who owned the American Jazz and an amazing swing musician, clarinetist, and bandleader. This naming him as the infamous ââ¬Å"King of Swingâ⬠. Goodman led the most popular musical groups known in America. Goodman was recognized as putting the most important jazz concert in history out to the public in 1938. Singlehandedly being the most recognized clarinet player for this era and doing it flawlessly.Read MoreThe Great Depression Of The 1920 S1706 Words à |à 7 Pagesliving rooms to listen to concerts, sports, and news reports. On the year 1922, the first movie made with sound and was later shown to the public in 1927, the movie was called The Jazz Singer (American-historama.com, 2016). In 1926, it was the beginning of Technicolor movies, making movies more engaging and extraordinary. During the year of 1972, Charles A. Lindbergh pioneered a flight across the Atlantic Ocean. Along with the radio, jazz music became really popular. Jazz originated in black communities
Sunday, December 22, 2019
Brand Engagement A Focus On Brand Communities - 1336 Words
BRAND ENGAGEMENT (WITH A FOCUS ON BRAND COMMUNITIES) Engagement is a term that has been explored in a wide range of academic disciplines, such as organisational behaviour, sociology, political science and psychology. In the context of marketing and business, engagement is represented through ââ¬Å"an individual-spesific, motivational, and context-dependent variable emerging from two-way interactions between relevant engagement subject(s) and object(s)â⬠(Hollebeek 2011). Resnick (2001), claimed that engagement is thought to reveal a development in which the intensity of the engagement may mature over time. Hollebeek (2011) characterised consumer brand engagement as ââ¬Å"the level of an individual consumerââ¬â¢s motivational, brand-related and context-dependent state of mind characterised by specific levels of cognitive, emotional and behavioural activity in direct brand interactionsâ⬠Further, Anderson (2008) highlighted the importance of consumer engagement in Web 2.0. Again, we are able to draw some ties all the way back to value and co-creation. The increasing bond between brand and consumers are enabled by communication and results in continued brand engagement, especially though social media sites. Engaged consumers exhibit enhanced consumer loyalty, satisfaction, empowerment, connection, emotional bonding, trust and commitment. The paper concludes with a discussion of implications for practice and further research. (Brodie et al 2010) Social media One of the key features ofShow MoreRelatedSocial Media Networks Essay599 Words à |à 3 Pagesindividuals simultaneously when compared to the traditional personal communication, thus, sharing information becomes easier and faster. Furthermore, Social media allows individual to demonstrate their main interests by engaging with brands and lifestyle communities, as well as sharing information and communicating with people with similar interests. Social media lets consumers to connect with other consumers in a social network. According to Cialdini and Goldstein (2004) social influence fulfilsRead MoreWhy Do You Buy Your Brand? Essay1088 Words à |à 5 PagesIf your brand has visually appealing products or a unique story to tell, there cannot be a better stage than Instagram. From luxury brands to media houses to automotives, each have carved a niche of their own and are leveraging Instagram for their businesses. In fact, automotive brands are the most engaged and well-represented. Lot of marketers contemplate whether Instagram can be an effective social media platform for their brand? Even if many marketers want to leverage Instagram for their businessRead MoreMeasuring Customer Engagement On Social Media Essay969 Words à |à 4 PagesAccording to previous research quantitative methods and questionnaires, have been used as a tool for measuring customer engagement on social media (Gummerus et al., 2012; Men Tsai, 2014; Bitt er et al., 2014; Kabadayi Price, 2013; Bunker et al., 2013; Weman, 2011). Based on previous studies (Cao et al., 2005; Ou Sia, 2010; Zhang von Dran, 2000), information quality attempts to capture the consumerââ¬â¢s assessment of product and company information on the brandââ¬â¢s official Twitter account thatRead MoreThe Social Marketing Aspects Of Twitter1209 Words à |à 5 PagesResearch Project 1: Comparing Brand Project This literature review will mainly discuss some literatures that address on the social marketing aspects of Twitter. With the growing accessibility of the internet, social media does not only change the dynamics of sustaining human relationships (Oââ¬â¢ Brien, 2011), but enables consumers to establish a social community within a brand. Businesses center their marketing strategy on social media branding because active engagement implies the domino effects followingRead MoreUsing Photo Sharing From A Global Community Of Over 300 Million Active Users1329 Words à |à 6 Pagesphoto sharing app used by a small group of people has exploded into a global community of over 300 million active users. An amazing 70 million photos and videos a day are now shared on Instagram by both consumers and brands. With that many users and activity it not surprising that Instagram is been used daily by savvy marketers to build brand awareness and drive targeted traffic to their websites. Brand engagements on Instagram are actually higher than any other social platform including FacebookRead MoreThe Theoretical Model Proposed Before Primary Data Essay1294 Words à |à 6 Pagesis comprised by several parts regarding and contains measurement items for the following variables: perceived information quality, perceived entertainment, perceived interactivity, perceived vividness, online brand engagement cognition, online brand engagement affect, online brand engagement behavior, loyalty, and e-word of mouth. The first question is a screening question. Lastly, the questionnaire contains demographic information including gender, age, ethnicity, education, as this information couldRead MoreNike Business Analysis Essay1378 Words à |à 6 PagesIV. Marketing strategy As a leading athletic brand in the world, much of Nikeââ¬â¢s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, ââ¬Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our productsâ⬠. Therefore, Nike must ââ¬Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing newRead MoreA New Dilemma Among Social Media Professionals808 Words à |à 4 Pagesprofessionals. Should you focus on increasing your following or maximizing your user generated content (UGC)? The answer isnââ¬â¢t simple. It all depends on your companyââ¬â¢s marketing strategy. Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if youââ¬â¢re leading the team, itââ¬â¢ important to understand this marketing puzzle. Letââ¬â¢s solve it together. More Fans? Marketing pros are always striving to build bigger and better brands. We want our companiesRead MoreMeasuring Customer Engagement On Social Media Essay876 Words à |à 4 Pages3.1 Variables-measures According to previous research quantitative methods and questionnaires, have been used in order to measure customer engagement on social media (Gummerus et al., 2012; Men Tsai, 2014; Bitter et al., 2014; Kabadayi Price, 2013; Bunker et al., 2013; Weman, 2011). Based on previous studies (Cao et al., 2005; Ou Sia, 2010; Zhang von Dran, 2000), information quality attempts to examine the consumerââ¬â¢s evaluations regarding product and company information on the brandââ¬â¢s officialRead MoreThe Marketing Strategy Of Pepsico1329 Words à |à 6 PagesOverview PepsiCo is one of the most recognizable beverage brand around the globe. The company has built its reputation that has become an empire in the food and beverage industry. In 2010, PepsiCo decided to sit out of the Super Bowl commercial to instead focus on a campaign they believed would create a bigger buzz for the company.à According to Public Relations Cases, ââ¬Å"Pepsi believes in optimism and the power of the people to move communities forward. It comes down to a simple reality: people plus
Saturday, December 14, 2019
Analysing an advert for a porcelain statue of Gandalf the great Free Essays
Imagine a world without media. Media is a process of communication, information and entertainment. Media consumes everyoneââ¬â¢s every day lifeâ⬠¦ it is imposable to avoid! With our ever growing world more and more people are now relaying on media as it pervades our very existence, we may not realize it but media is around us twenty four hours a day, 7 days a week, without media we would be thrown back into the dark ages whether it is from us using the internet or using the phone media is the creator of the world today. We will write a custom essay sample on Analysing an advert for a porcelain statue of Gandalf the great or any similar topic only for you Order Now Advertising is used to achieve many objectives e.g. to persuade, change opinions, maybe you smoke advertising is possible to change your mind. Advertising is also used to manipulate, sell and influence. Advertising, it is a large part of our vast world as it is imposable to escapeâ⬠¦ it is every where! On the clothes we were, on the bags we carry, almost every item we see or use has some form of advertising on it. There are multiple forms of advertising some of these being: tv,radio,posters,bill boards, leaflets and the internetâ⬠¦ 87% of u.k teens ages 12 to 17 currently use the Internet, representing about 21 million youth. Of those, approximately 11 million teens go online on a daily basis. Advertising is a leading multimillion pound business as everyone every where has used this many times. For my assignment, I will be analysing an advert for a porcelain statue of Gandalf the great. The audience of this advert are adults in particular lord of the rings enthusiasts and people who like to collect memorabilia. The character from the book Lord of the Rings (Gandalf) is clearly for adults because the product is a figurine not a toy as if this was given to a child it would be broken. Another way I no that the target audience are adults is the amount of body copy as it would not appeal or interest a child because there is such a shear amount. The final reason i now the consumers are adults are that the order form in the left hand corner has credit card details of which a child could not access. The large body copy of the advertisement has six paragraphs which each have a different aspect. The opening paragraph which initially describes ââ¬ËGandalfââ¬â¢ the character uses linguistic devices such as; alliteration, superlatives and emotive language these are used to influence the consumer to purchase the figurine. The detail in this has continuously been boasted in the body copy ââ¬Ëguants on his faceââ¬â¢. This is such an amazing work of art with meticulous dental therefore it is quality. ââ¬ËPainstaking attention to detailââ¬â¢ this shows the making of their product has taken lots of effort and lots of time in order to achieve true quality. Buying this product is a bargain. A once in a life time opportunity their product is high, callibre very cheap just à ¯Ã ¿Ã ½24.99.It is remarkable value for money the word ââ¬Ëjustââ¬â¢ has the connotation of a great offer. The buyer/consumer are also informed that they will receive an officially authorized product which put forth the idea of this not being a cheap imitation, itââ¬â¢s the real deal! The product is also part of a collection which means further opportunity to purchase outstanding products, the fact of there being more collectable products available temps the audience to by the figurine to create a montage. The product is exclusive to ââ¬ËDanbury Mintââ¬â¢ this gives the connotation of this being a special offer as it is not available to purchase anywhere else also it has been officially authorized and endorsed by Tolkin. The final paragraph ends with the imperative ââ¬Ëreserve your sculpture nowââ¬â¢ the reader is urged to reserve the product to avoid disappointment as ââ¬Ëdemand is sure to be highââ¬â¢ this implies the product of which is popular. So far I have analyzed the linguistic devices, yet there are presentational devices used to provoke the target audience. The two main forms of the presentational devices are; the huge amount of body copy which is compact with stylistic devices, and the picture of which dominates the page/advert. The picture dominates the advert by the size and that it is symmetrically composed it is prominence. The image is also a mid shot to enable that the consumer is able to see before they buy. This gives the connotation that the producers have great confidence in there product. The producer has used a close up picture to boast the product; ââ¬Ëfearless expressionâ⬠¦the lines of his gaunt, aged faceâ⬠¦his long beard. The producer has used multiple colours for presentational devices used to manipulate the target audience. The green background is soft (subtle) green to enable that the reader is drawn to the image of the statue rather than the background, also this gives the connotation of the green fields and the forests in the book ââ¬ËLord Of The Ringsââ¬â¢. The second colour used in this advert is gold which is in the top left hand corner (title box) this makes it eye catching and gives the connotation of the product being expensive (precious) it also gives the connotation of the gold ring which is in the book aswell. The final colour that is used is black and white which is used in the order form these colors are used because they are simple (easy to follow) also so it is intimately hard to make mistakes when purchasing. The gold used in the title box is of which the p.o.a (primary optical area) other than this being eye catching, it displays the title ââ¬ËGandalfââ¬â¢ which provides instant recognisation to any ââ¬ËLord Of The Ringsââ¬â¢ fan as he is a key/main character in the book. The title is also in a font of which is antiquated/med evil this provides the connotation of magic, mystic and ageâ⬠¦ after all ââ¬ËGandalfââ¬â¢ is a wizard. In the bottom right hand of the page we have the terminal area (T.A).ââ¬â¢Send no money now!ââ¬â¢ This is placed in the T.A because it is the last place the consumer looks therefore the last fixation the consumer remembers. How to cite Analysing an advert for a porcelain statue of Gandalf the great, Papers
Friday, December 6, 2019
Same-sex research paper free essay sample
Same-sex marriage is a controversial topic because lots of people argue that this is a matter of equality and everyone should have the same rights, but there are also people against homosexual marriage such as religious and political people that are fervently opposed to gay marriage, arguing that this will only cause damage. Homosexual marriage is the marriage between people of the same sex, for example a man marrying another man, or a woman marrying another woman. Even though some Americans believe allowing gay couples to marry is against religious beliefs, other people feel that marriage should be allowed to everyone because there is no reason for sex discrimination. Supporters of same-sex marriage feel that homosexual marriage has a positive effect on parenting and promotes equality. To demonstrate, the supporters have been searching for facts to bolster the argument that same-sex couples are good at parenting in spite of the belief of some that children brought up by homosexual couples are psychologically damaged. Supporting same-sex parents, Marianne Mollmann asserts that ââ¬Å"fortunately, it is increasing recognized that it is not exposure to diversity but rather to bigotry and prejudice that is damaging to kids. â⬠Often, people think that kids are psychologically damaged when they are brought up by LGBTQ (lesbian, gay, bisexual, transgender and queer) people, but kids are damaged when people bully them or treat them badly because they have same-sex parents. But same-sex people are good at parenting. Although we would think that kids that have homosexual parents would not adjust to society, in fact, investigations reveal that kids with homosexual parents adjust to society as well as children that have heterosexual parents. They also have good adjustment during childhood. For healthy development it is essential to have good relationship between the parents and the child or children and modeling a strong relationship between the parents (Mollman). Truly, if the parents of a kid have a good relationship with their child and a good relationship between the parents themselves, the kid will be well-adapted, the same is for same-sex couples. If the kid is growing up with a family that has a good relationship, the kid will be as well-adjusted as the kid that is growing up with the straight family that has good relationship. In fact they will be better adjusted than the children that have straight parents but that are cruel and abusive. Even though somepeople say that same-sex couples should not be allowed to adopt because they are a threat for the kids, ââ¬Å"it seems absurd to even suggest that it would be more beneficial for a child to be raised in an abusive home over that of a loving same-sex coupleâ⬠( Kellard). When a kid is raised in an offensive, cruel or abusive family the child can develop psychological problems. Some people think that straight couples are better at parenting than same-sex couples, but the key is to be lovely and kind with kids, and not cruel, offensive or abusive. Moreover, proponents of same-sex wedlock maintain that homosexual people should not be allowed to marry because everyone should have the same rights. Even though people think that homosexuals want to marry just because they are not allowed to, a huge majority of homosexual people, lesbians and gay couples, desire they could have the liberty to marry the person they want for the same random reasons as heterosexual people (Wolfson). There are mix of reasons why nongay people want to marry, and similarly same-sex couples want the right to marry the person they choose. They should have the same rights as everyone. Even more, same sex couples have the same obligations with society ââ¬Å"homosexuals and lesbians are tax-paying, law abiding citizens and deserve the same rights and legal protection as every other citizens of the United Statesâ⬠(Mollman). Homosexual people, like straight people, have to pay taxes and to obey the law; otherwise they would be sent to jail. Since they follow the same rules, homosexuals should have the right to marry as nongay people. Same-sex marriage should also be allowed, because ââ¬Å"there is no good reason for sex discrimination in civil marriage, just as there was no good reason for race discrimination in civil marriage a generation ago(Kellard ). Similar to race discrimination, when colored people were discriminated, just because their skin color, and there was no good reason for bigotry. Now homosexuals are confronting almost the same type of discrimination, because there is no reason why should this be happening. Although advocates of same-sex marriage argue that homosexual marriage boost good parenting and equality, it is also true that same-sex marriage is a threat to religious principles and social behavior. Opponents to same-sex marriage feel like homosexual marriage is a threat for religion and that this would damage our society. For example, adversaries tohomosexual marriage affirm that is this type of marriage is approved would create a threat for religious beliefs and for marriage itself. James Heiser argues that ââ¬Å"same sex marriage and gay families violate the teachings of Christianity. â⬠For example, Christianity teaches that God has created marriage for woman and man that love each other, to create a family. Now same-sex union is breaking with the concept of marriage and family as the religion teaches. Furthermore, homosexual marriage would cause some effects ââ¬Å"that would include fewer people marrying, fewer sexually faithful relationships, more divorces, fewer children being raised by a mother and a father, a falling birth rate and demands for recognition of polygamy as a legitimate form of marriageâ⬠breaking religious beliefs (Spring). In fact if same-sex marriage is approved, this would cause that people now are going to see marriage like such a little thing that they wouldnââ¬â¢t want to marry and marriage will lose the importance that it used to have. Truly, marriage is different now from what it used to be years ago, and we need to contest to retake the dignity, seriousness and relevance that marriage used to have, for our people marriage has lost the sparkle that years ago used to have (Dolan). Marriage used to be a crucial decision for man and woman, because this would change their lives completely, and now with same-sex marriage people donââ¬â¢t want to take this as serious and important as it used to be. In addition, opponents of same-sex marriage argue that homosexual unions will affect our society and the way our society used to be. In fact, gay marriage is changing the way people are and acts, ââ¬Å"homosexual ââ¬Ëmarriageââ¬â¢ hand over society just like a hammer with the force of law. And, it is only just beganâ⬠(Comenker). This have just started to be accepted and already is changing our society, like the way gay couples go around holding hands and kissing in front of everybody, like these were the more normal things, even when kids are around. Certainly, parents have to decide the way their kids are going to be taught, ââ¬Å"think about that: because same-sex marriage is ââ¬Ëlegalââ¬â¢ a federal judge has ruled that the schools now have a duty to portray homosexual relationships as normal to children, despite what parents think or believeâ⬠(ââ¬Å"Gay families are changing society for the Worseâ⬠). Now because gay marriage is approved kids see homosexual couples dating, kissing or holding hands and parents cannot do anything, or say anything about it because now same-sex marriage is law approved even if the parents approvethis or not. Now with this approved society will change completely, ââ¬Å"citing ââ¬Ëthe right to marryââ¬â¢ as one of the ââ¬Ëimportant challengesââ¬â¢ in a place where ââ¬Ëit is a great time to be gayââ¬â¢, the Massachusetts department of Public Health helped produce ââ¬ËLittle Black Book Queer in the 21st centuryââ¬â¢ a hideous work of obscene pornography [th at] was given to kids at Brookline High Schoolâ⬠(ââ¬Å"Gay families are changing society for the Worseâ⬠). In fact, now with homosexual marriage approved in some states, homosexuals feel like this is the most normal thing and that they should celebrate, like the book they are giving to kids without parentsââ¬â¢ permission just because homosexual marriage is legal. Although approving people think homosexual marriage is against religious view, other people believe that marriage should be a right for everyone because there is no reason for sex discrimination. Homosexual couples should be allowed to marry because truly, there is no good reason for sex discrimination and everyone should have the same rights no matter sex, color, religion, race or ethnicity, but homosexuals should have some restrictions, like to not promote this kind of relationship, like they should not give books with homosexual obscenities or giving papers with obscene images to schools or to people in general. They should keep this to themselves.
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